The main aim of a covering letter is to encourage recruiters to read your CV. However, it needs to do a lot more than say, 'here is my CV!'. In short, it is the biggest chance you have to sell yourself.
Understandably, many people find discussing salaries uncomfortable and embarrassing during an interview. However, most interviewers expect some bartering and, if it motivates you to put more into the job, it is worthwhile for both the applicant and the employer.
Rapport is the connection between two people; the spoken and unspoken words that say ‘we are on the same page’. In an interview situation you can employ numerous techniques to maximize the rapport between yourself and your interviewer.